Importance of Image Selection

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Relevant images are not merely about decoration.  They need to have purpose.  In Early Childhood we tend to put pictures of kids on everything.  I love looking at kids, but I encourage my clients to resist the temptation to put a child on a slide unless there is a particular purpose for that child being on the slide.  To illustrate this point, look at the slides below.

This first slide shows the data the content expert wanted to share with the webinar participants.

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In order to make the content more teacher friendly, we might have just “decorated” the slide with a picture of a child.

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But to add meaning and to provide a cognitive bridge between the abstract chart and what we see in children, I added images of the same child progressing through the trajectory of the response.

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Slide5

 

 

 

 

 

 

Slide6

Visualizing PowerPoint Slides

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Dr. John Medina’s Brain Rule #10 has validated my own practice of “visualizing” PowerPoint slides.  As I began to work with content specialists I found myself in the position of helping them learn about the pitfalls of heavily text based slides and the value of using images to support the content and give learners a “hook” to help them retain the information.

When visualizing others’ slides, I tread lightly.  I assure them that no content will be lost and that I will move almost all of the text on the slides in to the notes section.  I always visualize a couple of slides and get the content expert’s approval prior to visualizing the whole slide deck.

It is wonderful to hear the sound of the “aha” moment when the content experts get a chance to see what I’ve described.  Sometimes a whole new energy is spawned around the images spurring the content experts to freshen up the verbal delivery of their content.

Below is an example of a heavily text based slide that was visualized across 6 slides.

Slide1Slide2

Slide3

 

 Slide4Slide5Slide6Slide7

Telling the Story

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More and more we are becoming aware of how important it is to connect stories to our work.  Stories provide a real world description of the impact of what we do and how we do it.   Stories weave the human element into data that is shared.  Stories speak to the value of our efforts.

I had worked with a client for a little while and knew a bit about their services, but it was not until I was asked to tell their story that I really understood just how innovative their work has been and continues to be. This short clip provides a taste of the founder’s vision and how he went about achieving this vision.